M e m o r a n d u m

TO: UNLV Campus Community
FROM: Carol C. Harter, President
DATE: June 6, 2005
RE: University's Official Logo

UNLV has evolved into a major research university, with all its component units working together to become a resource, a partner, and a source of pride for our community. We are clearly gaining momentum, and we are enthusiastically embracing the unique opportunities we have to advance the university to the next level.

As UNLV grows in stature, it is important that we strengthen and consolidate our public image. An important component of this is our graphic identity. The tools for building visual identity and name recognition are consistency, frequency, and repetition. The university's public relations efforts are becoming more sophisticated -- making the university's brand more important than ever.

Therefore, as we prepare for the start of the fall semester, I want to remind the campus community that the university has one official logo. Individual colleges, departments, research centers, and units should not develop their own graphic identifiers. UNLV's visual identity is strongest when every part of the institution participates. The power of our identity is diluted when competing marks exist.

We all share in the responsibility for building the university's reputation and recognition as a whole. Despite individual or unit preferences, it is important that all university departments reflect UNLV's graphic identity through consistent logo use. Vice President Fred Albrecht's units have been charged with refining and strengthening the university's graphic standards, and I have directed them to develop a robust set of standards and guidelines that reflect our complexity and sophistication.

Thank you for your cooperation in maintaining a consistent and coordinated visual identity for UNLV. If you have questions about the use of the UNLV logo, please contact Josh Rankin, Senior Director, Design & Print Communications, at ext. 54002.